Emanating from our earnest and deep-rooted passion ever since our inception 2.4 decades ago, in 1997 to provide our customers in Jordan and Iraq, with the best-in-class food and non-food FMCG products, on-time and within budget. Chief among the differentiating aspects of any company is the underlying philosophy for its name and logo. These are the tenets that distinguish one company from another. The logo carries within it the company’s message, values, morals, and professional conduct, as well as its positioning, branding, and the trust it has acquired over the years.